Ready Player One:

360 Title Sequence

 
 

Perhaps the most involved project I've had the pleasure of working on, this title sequence of Ernest Cline's novel Ready Player One was a group effort between myself and Noah Sterling, a very talented director/producer who lead the typography and 360 mapping direction. This project involved a lot of 3D modeling, UV mapping, and tricks to optimize render time while providing, in effect, a giant arcade room filled to the brim with references to the book.

 
 
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Concept

The idea behind this project was to make a title sequence in a 360 degree environment, which proved to be quite a challenge. For one, the camera was dynamic. This meant the content of the image couldn't easily be conveyed with standard methods; that is to say, the user controls what they're looking at, not the director. From a legal sense, in the context of a title sequence, this also poses a bit of a legal issue--it's not uncommon today for lawyers to designate what % of screen time everyone involved in the project has in the title sequence. Imagine, for a second, the director's credits being placed behind where the viewer is looking in 360 space. Potentially, the director's credits would have gone unnoticed entirely by someone viewing the film's title sequence.

 

The solution? Multiple monitors!

Above: Front view of "van" interior. Right: Rear view.

Above: Front view of "van" interior. Right: Rear view.

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In the opening shot, a grunge-filled rusted, abandoned "van" environment, several monitors were placed around the room at key points of interest, where most areas in the scene would have either a monitor or a glimpse of a monitor nearby. If there wasn't a monitor, there would at least be light emitting from the screen in the dim lit room, leading the eyes to the direction of the screen to get a good look at it.

These screens would be where the first 3 "title cards" would be located, each screen displaying the same message on every monitor so the viewer would always have a chance to see the credits no matter what little "easter eggs" they were looking at. By "easter eggs" this of course refers to referential material.

Feature 2

The following is placeholder text known as “lorem ipsum,” which is scrambled Latin used by designers to mimic real copy. In sit amet felis malesuada, feugiat purus eget, varius mi. Quisque congue porttitor ullamcorper.

Feature 3

The following is placeholder text known as “lorem ipsum,” which is scrambled Latin used by designers to mimic real copy. Quisque congue porttitor ullamcorper. Mauris id fermentum nulla. Fusce at massa nec sapien auctor gravida in in tellus. In sit amet felis malesuada, feugiat purus eget, varius mi.